Why a general-store name instead of a product name?

You don’t know your winning product yet. ‘Ridgeline Supply’ can sell a dog brush this month and a garage organizer next month. ‘PawPerfectBrushes’ can’t. Name the store, not the product.

What makes a good Shopify store name?

Two words, three syllables or so, easy to spell when you say it out loud, and the .com is available. Everything else is taste.

Is the .com really necessary?

For a first store, yes. Customers still trust .com most, it matters for ads, and a different name with a free .com beats a great name on .co.

Can I change my Shopify store name later?

Yes, both the store name and the domain can be changed in Shopify settings. Choosing well now just saves you a rebrand after you’ve printed packaging.

Free tool

Shopify store name generator

Three questions, ten names, one click to check the .com. Made for dads starting a general store who’d rather spend thirty minutes on this than three weeks.

Three questions

Takes about a minute

1What kind of stuff will you sell?
2What feel should the brand have?
Sounds like it’s been around since your dad’s day.
3One word your kids would use for you?

Your coach

Bobby Samai, built and sold ionbottles.com

Laid off in 2020, built an $8.5M Shopify brand from the kitchen table and sold it, my fourth exit. Two kids, zero investors. I answer every email myself and take 30-minute calls with dads inside the course.

Watch my UpFlip interview →

$8.5M

in sales

steps

weeks

How to pick from the ten

Say each one out loud to someone. If they’d have to ask how to spell it, cross it off. Then check the .com. Buy the one that survives both tests tonight, for one year, with no add-ons. A good name that’s available today is usually gone next week.

The pattern behind the names

Every name here is a concrete noun from the world your buyer lives in (Ridge, Harbor, Timber, Trail, Forge) plus a plain suffix that says “we sell things” (Supply, Goods, Works, Co., Hardware, Market). It’s a pattern a lot of successful general stores use, because it sounds established on day one and lets you change products without changing the sign.

Questions

Why a general-store name instead of a product name?: You don’t know your winning product yet. ‘Ridgeline Supply’ can sell a dog brush this month and a garage organizer next month. ‘PawPerfectBrushes’ can’t. Name the store, not the product.
What makes a good Shopify store name?: Two words, three syllables or so, easy to spell when you say it out loud, and the .com is available. Everything else is taste.
Is the .com really necessary?: For a first store, yes. Customers still trust .com most, it matters for ads, and a different name with a free .com beats a great name on .co.
Can I change my Shopify store name later?: Yes, both the store name and the domain can be changed in Shopify settings. Choosing well now just saves you a rebrand after you’ve printed packaging.