Side income for dads
Start an e‑commerce business after bedtime.
Change your family’s life on your own time.
Ten steps from no product to your first Shopify sale, each one sized for an evening. Written by a dad of two who built an $8.5 million brand exactly this way, starting from a layoff.
One-time · 30-day money-back · No upsell inside
- A checklist on every step
- Tools and scripts built in
- About $150 to your first sale
Bobby Samai
Founder · Husband · Dad of two
- $8.5M
- in sales from one Shopify brand
- $2M+
- profit in four years
- $0
- investors, agencies or loans
- 2
- kids at home the whole time
Who this is for
№ 01For dads who want a side income that could become a business, not a second job.
You have a 9‑to‑5
and about ninety minutes a night after the kids are down. Every step here fits inside that window. Nothing needs you at 2pm on a Tuesday.
You want your own thing
not gig work that stops paying the second you stop driving. A product you picked, a store you own, a brand that can be sold one day.
You're done waiting
for the raise, the right time, or a partner with money. You need about $150, a phone, and the order of operations. The order is the part nobody gives you.
The founder
№ 02I was you, five years ago.
In 2020 I lost my business-development job at a consulting firm in Oregon. Mortgage, wife, two kids, and a shoulder in a sling from surgery. I had a laptop and a lot of evenings.
I taught myself e-commerce from YouTube. My first store sold inflatable pools: $200,000 in two months, in a pandemic summer, from my kitchen table. Then I bought a struggling hydrogen-water-bottle store off Flippa and rebuilt it into ionbottles.com. Four years later: $8.5 million in sales, over $2 million in profit, no investors, no agency.
The thing nobody tells you is that the hard part isn’t the work. It’s knowing what to do Tuesday night. I wasted months on logos and theme colors before I understood the order things need to happen in. That order is this course.
Bobby Samai, founder
The course
№ 03Ten steps, in order, each one ending with something done.
Most dads launch in about five weeks of evenings. Steps 1–3 are shown; the rest unlock when you join.
- 01
Name it
Pick a general store name and lock the domain.
- 02
Set up shop
New Gmail, Shopify signup, domain connected, theme picked.
- 03
Pick your first product
Score three candidates. Commit to one.
Steps 6–10 are locked too. All ten unlock when you join.
Also inside: the store-name generator, a margin calculator, a 12-point launch checklist, and every script word for word: the supplier message, the launch text, the ad copy.
Founding price$5$99
One-time. Less than a coffee run. Goes up after the first 500 dads.
- All 10 steps, unlocked immediately, lifetime access
- Store-name generator, margin calculator, launch checklist
- Supplier script, launch message, and the $10/day ad setup
- Every step broken into 30–60 minute evenings
- Log in with just your email. No password, no app.
- 30-day money-back guarantee. One email.
Questions dads ask
№ 04- How much does it cost to start an e-commerce business this way?
- About $150 beyond the course: a domain, the Shopify trial, two product samples and a week of $10-a-day ads. You don't buy inventory until the product has proven it sells.
- How much time does a side income like this take?
- Three to four evenings a week, 30 to 60 minutes each, for about five weeks to your first sale. Every step is broken into evening-sized sessions.
- I've never sold anything online. Is this for me?
- Yes. The steps assume zero experience. If you can set up a Gmail account and follow a checklist, you can do this.
- Is this dropshipping?
- No. You'll order a small batch and ship the first orders yourself, so you control quality and keep more of each sale. It's how real brands start.
- What if it doesn't work for me?
- Email within 30 days and you get your $5 back, no questions asked.