A course for dads with a 9-to-5
A real side business, built after bedtime.
Ten steps from no product to your first Shopify sale, each one sized to fit an evening. Written by a dad of two who built an $8.5 million brand the same way, starting from a layoff.
One-time payment. No upsell inside. 30-day money-back, just email.
- Checklist on every step
- Tools and scripts built in
- About $150 to your first sale
Bobby Samai
Founder, ionbottles.com · Husband · Dad of two · Oregon
$8.5M
in sales from one Shopify brand
$2M+
profit in four years
$0
investors or agencies
2
kids at home the whole time
I was you, five years ago.
2020. I lost my business-development job at a consulting firm in Oregon. Mortgage, wife, kids, and a shoulder in a sling from surgery. I had a laptop and a lot of evenings.
I taught myself e-commerce from YouTube. My first store sold inflatable pools: $200,000 in two months, in a pandemic summer, from my kitchen table. Then I bought a struggling hydrogen-water-bottle store off Flippa and rebuilt it into ionbottles.com. Four years later: $8.5 million in sales, over $2 million in profit, no investors, no agency.
The thing nobody tells you is that the hard part isn’t the work. It’s knowing what to do Tuesday night. I wasted months on logos and theme colors before I understood the order things need to happen in. That order is this course.
What you’ll actually do
Ten steps in order. Each one ends with one thing done. Most dads launch in about five weeks of evenings.
- 1
Name it
Pick a general store name and lock the domain.
- 2
Set up shop
New Gmail, Shopify signup, domain connected, theme picked.
- 3
Pick your first product
Score three candidates. Commit to one.
Steps 4–10, plus the tools: store-name generator, margin calculator, launch checklist, and every script word-for-word.
Founding price
$5$99
Less than a coffee run. Goes up after the first 500 dads.
- ✓ All 10 steps, unlocked immediately, lifetime access
- ✓ Name generator, margin calculator, launch checklist
- ✓ Supplier script, launch text, and the $10/day ad setup
- ✓ Log in with just your email. No password, no app.
- ✓ 30-day money-back guarantee. One email.
One-time payment. No upsell inside. 30-day money-back, just email.
Questions? hello@ecomdada.com · Already bought it? Log in
Frequently asked questions
- How much does it cost to start?
- About $150 beyond the course: a domain, the Shopify trial, two product samples and a week of $10-a-day ads. No inventory until you've proven it sells.
- How much time does it take?
- 3–4 evenings a week of 30–60 minutes, for about five weeks to your first sale. Every step is broken into evening sessions.
- I've never sold anything online. Is this for me?
- Yes, that's exactly who it's for. If you can set up a Gmail account and follow a checklist, you can do this.
- What if it doesn't work for me?
- Email within 30 days and you get your $5 back, no questions asked.