EcomDada
As featured on UpFlip

Side income for dads

Start an e‑commerce business after bedtime.

Change your family’s life on your own time.

Ten steps from no product to your first Shopify sale, each one sized for an evening. Written by a dad of two who built an $8.5 million brand exactly this way, starting from a layoff.

One-time · 30-day money-back · Lifetime access

  • A checklist on every step
  • Tools and scripts built in
  • About $150 to your first sale
Bobby Samai, founder of ionbottles and EcomDada, in the woods holding an ionbottles jug

Bobby Samai

Exited founder · Husband · Dad of two

$8.5M
in sales from one Shopify brand
$2M+
profit in four years
4×
businesses built and sold
2
kids at home the whole time

Who this is for

№ 01

For dads who want a side income that could become a business, not a second job.

You have a 9‑to‑5

and about ninety minutes a night after the kids are down. Every step here fits inside that window. Nothing needs you at 2pm on a Tuesday.

You want your own thing

not gig work that stops paying the second you stop driving. A product you picked, a store you own, a brand that can be sold one day.

You're done waiting

for the raise, the right time, or a partner with money. You need about $150, a phone, and the order of operations. The order is the part nobody gives you.

The founder

№ 02

I was you, five years ago.

In 2020 I lost my business-development job at a consulting firm. Mortgage, wife, two kids, and a shoulder in a sling from surgery. I had a laptop and a lot of evenings.

I taught myself e-commerce from YouTube. My first store sold inflatable pools: $200,000 in two months, in a pandemic summer, from my kitchen table. Then an idea I found scrolling Flippa turned into a brand I built myself: ionbottles.com. Four years later: $8.5 million in sales, over $2 million in profit, no investors, no agency. Then I sold it, my fourth exit and the biggest one yet.

The thing nobody tells you is that the hard part isn’t the work. It’s knowing what to do Tuesday night. I wasted months on logos and theme colors before I understood the order things need to happen in. That order is this course.

And I don’t take the credit. Jesus is at the center of my life; I follow His teachings, and I believe that’s why my family has been blessed the way we have.

Bobby Samai, founder

Bobby with his wife and two kids at the coast at sunset
The coast · summer
Bobby and family
The four of us
Bobby and his son wearing an ionbottles shirt
Company shirt, company car

The course

№ 03

Ten steps, in order, each one ending with something done.

Most dads launch in about five weeks of evenings. Steps 1–3 are shown; the rest unlock when you join.

  1. 01

    Name it

    Pick a general store name and lock the domain.

  2. 02

    Set up shop

    New Gmail, Shopify signup, domain connected, theme picked.

  3. 03

    Pick your first product

    Score three candidates. Commit to one.

Steps 6–10 are locked too. All ten unlock when you join.

Also inside: the store-name generator, a margin calculator, a 12-point launch checklist, and every script word for word: the supplier message, the launch text, the ad copy.

Your coach

№ 04

Not a video library. A dad who did it, in your corner.

Courses fail because nobody’s watching. Inside EcomDada I’m in the margin of every step with what I’d say if I were sitting next to you, I answer every email myself, and when you’re stuck you can book thirty minutes with me and leave with a decision.

Bobby Samai

Bobby Samai

Built and sold ionbottles.com · $8.5M on Shopify · two kids

  • Coach notes on every step

    Ten steps, ten notes in my own words: the mistake I made at that step, and what I'd do tonight instead.

  • Evenings, not weekends

    Each step is cut into sessions of 20–45 minutes with their own checkboxes, so you always know what tonight is.

  • Email me. I answer.

    hello@ecomdada.com goes to my phone, not a help desk. Send me your product page and I'll tell you what I'd change.

  • 30 minutes, one-on-one

    Stuck between two products or staring at a dead ad? Book a call from inside the course. It goes on both our calendars.

EcomDadaFounding price

$5$99

One-time. Less than a coffee run. Goes up after the first 500 dads.

  • All 10 steps, unlocked immediately, lifetime access
  • Store-name generator, margin calculator, launch checklist
  • Supplier script, launch message, and the $10/day ad setup
  • Every step broken into 30–60 minute evenings
  • Bobby’s coach note on every step, and his email
  • Option to book 30-minute calls with Bobby from inside
  • 30-day money-back guarantee. One email.
Secure checkout by Stripe · Questions? hello@ecomdada.com · Already bought it? Log in

Questions dads ask

№ 05
How much does it cost to start an e-commerce business this way?
About $150 beyond the course: a domain, the Shopify trial, two product samples and a week of $10-a-day ads. You don't buy inventory until the product has proven it sells.
How much time does a side income like this take?
Three to four evenings a week, 30 to 60 minutes each, for about five weeks to your first sale. Every step is broken into evening-sized sessions.
I've never sold anything online. Is this for me?
Yes. The steps assume zero experience. If you can set up a Gmail account and follow a checklist, you can do this.
Is this dropshipping?
No. You'll order a small batch and ship the first orders yourself, so you control quality and keep more of each sale. It's how real brands start.
What if it doesn't work for me?
Email within 30 days and you get your $5 back, no questions asked.