Build wealth. Be present.
Start an e‑commerce business after bedtime.
Change your family’s life on your own time.
Ten evening-sized steps to find, test and launch your first product, from a dad who built and sold an $8.8M brand.
One-time · 30-day money-back · Lifetime access
My results aren’t typical. Most products people test don’t sell.
Bobby Samai
Exited founder · Husband · Dad of two
- $8.8M
- in sales from one Shopify brand
- $2M+
- profit in four years
- 4×
- businesses built and sold
- 2
- kids at home the whole time
The tools you’ll learn, step by step
- ShopifyYour store
- Meta AdsThe 5-day ad test
- Google AdsShopping ads for winners
- TikTokFree test videos
- InstagramReels and your page
- Alibaba.comBranded stock, later
Logos are trademarks of their owners. EcomDada isn’t affiliated with or endorsed by them.
As featured on
Don’t take my word for it. Watch the interview.
UpFlip interviews real small-business owners about how they actually did it. They sat down with me for the whole story: getting laid off, the first $200K, and how ionbottles got built.
The course covers what an interview can’t: the exact order I’d follow if I started over, broken into evenings.
Who this is for
№ 01For dads who want a side income that could become a business, not a second job.
You have a 9‑to‑5
About ninety minutes a night after the kids are down. Every step fits in that window.
You want your own thing
Not gig work that stops paying when you stop driving. A store you own, and a brand you could sell one day.
You’re done waiting
You need a phone, a few hundred dollars to test with, and the order of operations. That’s the part nobody gives you.
The one thing I can’t sell you
“You have to get a little obsessed. When ionbottles was running I checked the store every hour, looking for the one thing making people leave without buying.”
The course gives you the steps. You bring the obsession: looking at your store like your pickiest customer, every day. Obsessed in your build time, present at the dinner table. If that sounds like you, you’ll fit right in.
The founder
№ 02I was you, six years ago.
In 2020 I lost my business-development job at a consulting firm. Mortgage, wife, two kids, and a shoulder in a sling from surgery. I had a laptop and a lot of evenings.
I taught myself e-commerce from YouTube. My first store sold inflatable pools: $200,000 in two months, in a pandemic summer, from my kitchen table. Then, while scrolling Flippa, I spotted an idea and built it into my own brand: ionbottles.com. Four years later: $8.8 million in sales, over $2 million in profit, no investors, no agency. Then I sold it. That was my fourth exit, and the biggest one yet.
The thing nobody tells you is that the hard part isn’t the work. It’s knowing what to do Tuesday night. Most new store owners burn months on logos and theme colors before they learn the order things need to happen in. That order is this course.
And I don’t take the credit. Jesus is at the center of my life; I follow His teachings, and I believe that’s why my family has been blessed the way we have.
Bobby Samai, founder
The course
№ 03Ten steps, in order, each one ending with something done.
About four weeks to your first test, then about two weeks per test. Steps 1–3 are shown; the rest unlock when you join.
- FindProducts already selling
- Check the mathPrice, break-even, stop line
- BuildOne page, six ads
- Test 5 days$30 a day, hands off
- Scale itOr move to the next one
- 01
Commit to the loop
Pick your lane and learn the one idea this whole course runs on. Nothing to buy tonight.
- 02
Build your test store
A name that fits your lane, a .com, and a hidden Shopify store.
- 03
Build your product list
Find ten ideas that already sell, prove three, rank them.
Steps 6–10 are locked too. All ten unlock when you join.
Also inside
- Test-rules calculator
- Test log
- Store-name generator
- 12-point launch checklist
- Launch message
- Factory quote script
Your coach
№ 04Not a video library. A dad who did it, in your corner.
Most courses fail because nobody’s watching. Here, every step has a note from me, I answer every email myself, and if you want me on your side every week, there’s a coached plan.
Bobby Samai
Built and sold ionbottles.com · $8.8M on Shopify · two kids
Coach notes on every step
What trips dads up at that step, and what I’d do tonight instead.
Evenings, not weekends
Every step is cut into short sessions with checkboxes. You always know what tonight is.
Email me. I answer.
Send me your product page and I’ll tell you what I’d change. No help desk.
Weekly coaching, if you want it
The coached plan: a 30-minute call with me every week and a deadline every week. $495 a month, cancel anytime.
Guidance at every stage
From your first test to your exit, the same team is in your corner.
EcomDada is one of three K&B Company brands Bobby runs. Each one covers the next stage, so you never have to go find a stranger for the hard parts.
- You are here
Start
EcomDada
Ten evening-sized steps to your first product test, with Bobby on a call when you’re stuck.
- 02
Grow
BurnTest.io
Once you have traffic, stop guessing. BurnTest puts a real shopper on your site on video, so you hear exactly why they didn’t buy, then fix it.
Get a free Site Burn ↗ - 03
Fund & exit
StoreStake
When the store is real, Bobby’s own fund looks at qualified Shopify stores for a stake, advice, and a path to selling one day, the way he sold his.
See how it works ↗
Investment through StoreStake is at Bobby’s discretion for stores that qualify. Nothing here is a promise of funding, a sale, or income.
Two ways in
Do it on your own, or do it with me.
Same ten steps either way. The difference is a call every week, a deadline every week, and a second set of eyes before you spend money.
On your own
$10once
The 10 steps in order, at your own pace.
- All 10 steps, lifetime access
- Copy-paste AI prompts, the break-even calculator, the test log
- My note on every step, and my email
- The members’ community
- 30-day money-back on the course. One email.
Coached
Bobby in your corner$495/month
Most people who go it alone stall at the product pick. Coached members get a deadline every week.
- ✓One 30-minute call with me, every week
- ✓A deadline every week: your assignment is set at the end of each call
- ✓I review your product pick, store and ads before you spend
- ✓A mid-week check-in if you're behind
- ✓Help the day you're stuck: reply to any email
- ✓The full 10-step course included
Billed monthly. Cancel anytime; you keep access through the month you paid for. Coaching is accountability and advice, not a promise of results; most products people test don’t sell.
Bobby Samai · built and sold ionbottles.com. My results aren’t typical.
Secure checkout by Stripe · Questions? hello@ecomdada.com · Already a member? Log in
Questions dads ask
№ 05Straight answers.
No hype, no fine print. These are the questions I get from dads before they spend ten dollars, answered the way I'd answer a buddy.
How much does it cost to start an e-commerce business this way?
Plan on about $300 per product test: the product shipped to your own door, plus five days of ads at about $30 a day. Add a domain and the Shopify plan. You don’t buy inventory until a product proves it sells, and you should only use money your family can afford to lose.
What if my first product doesn’t sell?
Then the system did its job: it caught a miss for a few hundred dollars instead of a few thousand. Most products anyone tests don’t sell, and experienced sellers expect several misses before a winner. The course gives you written rules for when to fix and when to move on, and a ranked list so your next test is live within a week.
How much time does a side income like this take?
Three or four evenings a week, under an hour each. Your first product test goes live in about four weeks; every test after that takes about two, because the store and your skills carry over.
Is this only for dads?
No. The ten steps are the same for anyone building a store around a day job, man or woman, and you’re welcome here. I write it as a dad because that’s who I am. I coach men on fatherhood as much as business in the community and on calls, and that part is written man-to-man. The course itself isn’t.
I’ve never sold anything online. Is this for me?
Yes. The steps assume zero experience. If you can set up a Gmail account and follow a checklist, you can do this.
Is this dropshipping?
For testing, yes, from US warehouses, so customers get it in days and you never buy stock for a product that hasn’t sold. When one proves itself, you move it to a factory order with your logo on it. That’s where the margin and the brand are.
What’s the difference between the $10 course and coaching?
Same ten steps. The course is you, on your own schedule, with my notes and my email. Coaching ($495/month, cancel anytime) adds a 30-minute call with me every week, an assignment with a deadline at the end of each call, a check-in halfway through the week if you’re behind, and my review of your product pick, store and ads before you spend. It’s accountability and advice, not a promise of results.
What if it doesn’t work for me?
Email within 30 days and you get your money back, no questions asked.