A dad who did it, writing down the order he did it in.

Bobby here. Husband, father of two, and the founder of ionbottles.com, a hydrogen-water brand I built on Shopify from nothing to $8.5 million in sales and over $2 million in profit in four years, with no investors and no agency. Then I sold it.

It didn’t start as a plan. In 2020 I was laid off from a business-development job at a consulting firm, with a mortgage, a young family and a shoulder in a sling from surgery. I taught myself e‑commerce from YouTube in the evenings. My first store sold inflatable pools and did $200,000 in two months of a pandemic summer. Then, scrolling store listings on Flippa, I got the idea for a water-bottle brand and built ionbottles from scratch.

It wasn’t my first exit. I’ve built and sold four businesses, each one bigger than the last. That matters for you, because a store you can sell is a real asset, not just a side job. Everything in this course is built to grow something a buyer would want one day.

The thing I learned that nobody had told me: the hard part isn’t effort. It’s sequence. Most people burn months on logos and theme colors before they learn which things have to happen first. Product before store design. Numbers before inventory. Content before ads. Once I had the order, everything else was just evenings.

EcomDada is that order, written down for dads with a 9‑to‑5 who want a side income that could become a business. Ten steps, broken into evenings after bedtime, each one ending with something done. I priced it at $10, a dollar a step, because the price should never be the reason a dad doesn’t start.

And the part I’d want to know about anyone I took advice from: Jesus is at the center of my life. I follow His teachings, and I believe that’s why my family and I have been blessed with the prosperity we have. It’s also why I do this. Somebody showed me the way when I was out of work; now it’s my turn.

I also run BurnTest.io, a conversion-testing tool for e‑commerce brands, and I still answer every email sent to hello@ecomdada.com myself.